September 18-19, 2017
The Leftbank Annex - Portland, OR

Marketing Loves Sales - Portland, OR

Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities.Generate more revenue. Refocus on sales. Learn from other B2B marketers. Discover what strategies and tactics most effectively drive revenue. The two-day event, hosted at the beautiful Leftbank Annex in downtown Portland, brings together the top B2B marketing minds and thought leaders to share how marketing departments can better coordinate with Sales and drive revenue. Marketing Loves Sales 2017 will focus on the following themes:

  • Event Marketing
  • Landing Page Optimization
  • Sales Development
  • Programmatic and Social
  • Search








Thank You for a Successful Marketing Loves Sales 2017!

Our first Marketing Loves Sales in Portland, and third overall, was a big hit! We cannot thank our speakers, sponsors, and attendees enough for making this year a possibility. Guests from across the country joined us for the two-day event at Leftbank Annex, and speakers shared a wide array of topics on how Marketing and Sales can increase ROI for B2B companies with their combined forces.

Stay tuned on Obility’s LinkedIn, Facebook, Twitter, and email campaigns for attendees, for photographs and more from Marketing Loves Sales 2017.


Craig Rosenberg

Craig Rosenberg

Co-Founder & Chief Analyst, TOPO Inc.

Rand Fishkin

Rand Fishkin

Wizard of Moz, Moz

David Ewart

Dave Ewart

Head of Digital Marketing NA, Oracle

Maria Pergolino

SVP Marketing & Sales at Apttus

Kristen Alexander

Kristen Alexander

VP Marketing, Certain

Maria Bruno

Maria Bruno

Sr. Field Marketing Manager, Invoca

Cassandra Clark

Senior Demand Gen Manager, LinkedIn

Alex Rynne

Content Marketing Manager, LinkedIn

Joe Caprio

Joe Caprio

VP Inside Sales, InsightSquared

Lauren Goldstein

Chief Revenue Officer, ANNUITAS

Rachel Freeman

Director of Integrated Marketing, Centrify

Dr. Thomas Potiowsky

Dr. Tom Potiowsky

Director, Northwest Economic Research Center, PSU

Adam Miller

Founder and Group Chief Executive, ELEVATE

Heather R Morgan

CEO & Founder, Salesfolk

Matt Ostanik

Matt Ostanik of Funnelwise

CEO, FunnelWise

Anjleena Dewan

Anjleena Dewan

Digital Marketing Leader, Various

Steve Frost

Steve Frost

VP Research, TSIA

Noah Brimhall

Noah Brimhall

Director of SEO & CRO, Obility

Adam Schoenfeld

CEO and Co-Founder, Siftrock

Kelsey Voss

Director of Marketing, Onvia

Courtney McAra

Sr Marketing Operations Manager, SurveyMonkey

Nichole Marsano

Nichole Marsano

Director of Demand Generation, PayScale

Stacey Thornberry

Stacey Thornberry

Senior Manager of Field Marketing, Marketo

James Kessinger

James Kessinger

CMO, CloudVelox


Monday the 18th

Time Title Speaker
8:30 AM – 9:00 AM Registration & Check-In
9:00 AM – 9:20 AM Introduction Mike Nierengarten of Obility
9:25 AM – 10:10 AM Leveraging Machine Learning and Automation in Advertising Daniel Ramsay of Google
10:10 AM – 10:40 AM The State of B2B SEO in 2017 Rand Fishkin of Moz
10:45 AM – 11:15 AM Solid from Start to Finish: The Future of Events  Kristin Alexander of Certain
11:45 AM – 12:15 AM MQLs are Dead: What Sales Really Wants Dave Ewart of Oracle
11:45 AM – 12:15 AM Harnessing SEO & SEM Intelligence for an Integrated Search Strategy Rachel Freeman of Centrify
12:15 AM – 12:45 PM 7 Steps to $7 Leads Steve Frost of TSIA
12:15 AM – 12:45 PM How to Eliminate Your Junk Leads & Capture Only Human-Verified Website Leads at 1/10th Current Acquisition Cost James Kessinger of CloudVelox
12:45 PM – 1:45 PM Lunch & Networking
1:50 PM – 2:20 PM Is Your Marketing Strategy Ready for the Wild West? Lauren Goldstein of ANNUITAS
1:50 PM – 2:20 PM Is Your Team Ready to Win? Lessons Learned from Funnel Benchmarking Matt Ostanik of FunnelWise
2:20 PM – 2:50 PM What Most Marketers Don’t Know About Sales Emails (But Need to) Heather R. Morgan of SalesFolk
2:20 PM – 2:50 PM B2B Content + Sales Enablement = Growth Maria Pergolino of Apttus
2:50 PM – 3:30 PM As Economic Expansions get Longer, are There More Clouds on the Horizon? A Weather Report on the Economic Outlook Dr. Tom Potiowsky of PSU
2:50 PM – 3:30 PM Sales & Marketing: How Both Can Win  Stacey Thornberry of Marketo
3:30 PM – 5:00 PM Happy Hour
5:00 PM – 7:00 PM TAO Talks Various
7:30 PM – 10:00 PM After Party at Pips & Bounce ACT-ON

Tuesday the 19th

Time Title Speaker
9:00 AM – 9:20 AM Welcome Back  Comedian Big Man Mike
9:25AM – 10:10 AM The Framework for Account-Based Strategy Craig Rosenberg of TOPO
10:10 AM – 10:40 AM How Marketing Operations Drives Sales Alignment Adam Schoenfeld of Siftrock
Nichole Marsanoo of Payscale
Kelsey Voss of Onvia
Courtney McAra of SurveyMonkey
10:45 AM – 11:15 AM The Secret Sauce: How LinkedIn uses LinkedIn for B2B Marketing Cassandra Clark and Alex Rynne, LinkedIn
10:45 AM – 11:15 AM Art of Digital Conversations Anjleena Dewan of Alteryx
11:15 AM – 11:45 AM Product Marketing Loves SEO Noah Brimhall of Obility
11:15 AM – 11:45 AM Shoulder to Shoulder – Show me the Money Adam Miller of Elevate
11:45 AM – 12:15 PM Marketing Loves Sales – Make Sales Love You Back Joe Caprio of InsightSquared
11:45 AM – 12:15 PM 5 Ways to Align Sales & Marketing to Maximize Conference ROI Maria Bruno of Invoca
12:15 PM – 12:45 PM Obility Closing Remarks Mike Nierengarten of Obility
1:00 PM – 2:00 PM Lunch & Learn with Marketo & LeadMD Marketo & LeadMD

Ticket Details

  • Your ticket includes access to over 15 sessions including keynotes, breakouts, workshops, showcases, and more!
  • Evening TAO Talks with fresh faces and voices speaking about the current trends in B2B Marketing and Sales
  • Continental breakfast with coffee each morning

Register Now

TAO Talks

The Technology Association of Oregon (TAO) is a regional leader in shaping and strengthening business and technology communities through networks, events, and other resources. Marketing Loves Sales is proud to have this empowering, local organization join us by hosting TAO Talks – a uniquely collaborated event consisting of local people sharing their personal or professional passions in lightning-round, five-minute increments.

View Speakers

This social and thought-provoking opportunity allows innovators to get on stage and inspire others with their idea and an accompanied, timed slide deck. For Marketing Love Sales, this TAO Talks is focused on marketing, business development, and sales. Join us for this compelling sharing and collecting of unique ideas related to lead generation, branding, or anything else these marketing brains can create, for only five minutes at a time.

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Marketing Loves Sales TAO Talks

Venue & Directions

Leftbank Annex

101 N Weidler St
Portland, OR 97227

The conference will be organized at the Leftbank Annex which can accommodate 400 attendees.

Leftbank Annex features beautiful views of the Portland skyline with close proximity to downtown!

Included with your ticket:

  • Coffee and Pastries prior to start
  • Lunch provided on Monday the 18th
  • Tour of the Obility office and Meet & Greet with the team

Featured Portland Culinary Delights:



AC Hotel by Marriot
Downtown Portland
888 SW 3rd Ave.
Portland, OR 97204
(503) 223-2100

Discount Code: H0P (h – zero – p)

Things to Do

Portland, OR Old Town Sign

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Supporting Partners